a) Baby food manufacturer Gerber is expanding its “Graduates” product line, which is intended for children from one to three years old. This decision was made due to a decrease in the number of infants under one year of age.
b) When creating the Mustang model, the Ford Motor Company was guided by stereotypes and intended it exclusively for young people dreaming of an inexpensive sports car. However, it turned out that the Mustang is popular not only among young people, but also among those who are young at heart.
c) Division of the glossy magazine market into publications such as Glamoure, Cosmopolitan, Lisa, etc.
d) Division of the postal services market by postal codes.
a) The broadcaster included in its repertoire soft music in the style of rhythm and blues and classic soul compositions that appeal to older people, as well as music in the style of hip-hop, rap and pop for teenagers and youth.
b) Such a strategy can only be implemented by large manufacturers, such as IBM (computer market), General Motors (car market), Coca-Cola (soft drink market).
Prokter & Gamble Co. was incorporated in 1890 with a capital stock of $4.5 million. This capital was used to build new factories, purchase new equipment, and develop and market new products. By the early 80s of the 20th century, the company's products were known in more than 20 countries, but 70% of sales were in the USA. 95% of American households use one or more P&G products, demonstrating the company's deep market penetration. The company's success is explained by the high level of management and serious analysis prior to making any decision. An example of this approach is the results of a study of liquid detergent (LDL) consumers in the American market (Table 1).
Construct a bar graph of the liquid detergent market and identify the segment that Prokter & Gamble Co. products fall into:
a) On the world market.
b) On the American market.
Indicator Total number of families using LDL (thousand families) Regular LDL users (thousand families) Ivory Liquid Joy Daws1)
a) Baby food manufacturer Gerber used a geographic criterion when expanding its line of products for children aged one to three years, due to the decrease in the number of infants under one year of age.
b) Ford Motor Company used a demographic criterion focusing on the age group of young people, but it turned out that its product was popular among older people.
c) The division of the glossy magazine market was based on the interests of the audience and its needs, such as fashion, beauty, health, relationships, etc.
d) The division of the postal services market by postal codes is a geographical criterion and allows optimizing mail delivery and reducing logistics costs.
a) The broadcaster used psychographic criteria to target the musical preferences of different age groups and create a program that catered to the interests of different listeners.
b) This strategy of reaching the target market is called mass marketing and is used by companies that target a wide audience and do not differentiate their products by market segments.
a) Bar chart of the liquid detergent market:
| Product | Total number of families using LDL (thousand families) | Regular LDL users (thousand families) |
|---|---|---|
| Ivory Liquid | 28 000 | 7 840 |
| Joy | 16 000 | 4 480 |
| Daws | 12 000 | 3 360 |
b) In the American market, Prokter & Gamble Co. products. (Ivory Liquid) occupies 28% of the liquid detergent market, which corresponds to 7,840 thousand regular users.
Digital product "Marketing. Test No. 1. 3 tasks" is a set of tasks on marketing intended for students and anyone interested in this topic. The set includes three tasks that test knowledge and skills in the field of marketing.
Each task contains a detailed statement of the task, as well as a list of requirements for completing the task. The assignments use realistic situations that help you better understand what marketing decisions are made in real life and how they can be implemented.
The design of the digital product is made in a beautiful html format, which makes it convenient to read and study the material. The text is formatted in blocks, divided by topic, making it easier to find the information you need. The set also includes graphic illustrations to help better visualize the concepts and ideas described in the text.
Digital product "Marketing. Test No. 1. 3 tasks" is a useful material for anyone who wants to improve their knowledge and skills in the field of marketing. It provides a convenient and affordable way to test your knowledge and gain new knowledge in this area.
Digital product "Marketing. Test No. 1. 3 tasks" is a set of tasks on marketing intended for students and anyone interested in this topic. The set includes three tasks that test knowledge and skills in the field of marketing.
The first task contains information about the criteria that were used to divide markets into segments using the examples of Gerber, Ford Motor, glossy magazines and postal services. The assignment requires you to determine the criterion that was used in each case.
The second assignment describes a strategy to reach a target market using the example of a radio broadcasting company. The assignment requires you to determine the type of strategy to reach the target market that was used.
The third task asks you to construct a bar graph of the liquid detergent market and identify the segment that includes Prokter & Gamble Co. products. The assignment contains data on the liquid detergent market and describes how Prokter & Gamble Co. takes its share in the market.
The design of the digital product is made in a beautiful html format, which makes it convenient to read and study the material. The text is formatted in blocks, divided by topic, making it easier to find the information you need. The set also includes graphic illustrations to help better visualize the concepts and ideas described in the text.
Digital product "Marketing. Test No. 1. 3 tasks" is a useful material for anyone who wants to improve their knowledge and skills in the field of marketing. It provides a convenient and affordable way to test your knowledge and gain new knowledge in this area.
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This product is a test in the discipline "Marketing", which consists of three tasks. The work is intended for students studying marketing at an educational institution. As part of the first task, it is necessary to solve the problem of analyzing the market, determining the needs of the target audience and selecting the target segment. The second task is related to the development of a marketing strategy and action plan for promoting the product on the market. Finally, the third task is aimed at assessing the effectiveness of marketing activities and analyzing the results. Test No. 1 is an important tool for testing students' knowledge in the field of marketing and helps them deepen their knowledge in this field.
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Marketing test #1 was very useful and interesting.
The assignments were well structured and made it easy to understand the basic concepts of marketing.
I really liked that the control work contained not only theoretical tasks, but also practical exercises.
The digital format of the test allowed me to work on assignments at any time convenient for me.
The materials provided as part of the test were relevant and helped me better understand current marketing trends.
The tasks of the control work were quite difficult, but at the same time interesting and made you think.
Overall, I was satisfied with the #1 Marketing Test and would recommend it to anyone who wants to improve their knowledge in this area.
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