Marketing Synergy test + all answers MFPU 90 points

This page contains questions and answers to the marketing test "Synergy Test". The test contains 70 questions with answers. The test result is assessed on a 100-point scale, with the results of an excellent test being 90-100 points.

1. The concept of "Production Improvement" marketing is that the main efforts are focused on improving the production of goods and services.
2. It is not true that the positioning formula can include determining the price of a product.
3. It is not true that advertising research is a type of marketing research.
4. It is not true that the key parameters for the effectiveness of marketing communications include the level of compensation of sellers.
5. Strategies based on I. Ansoff’s matrix include the “Product Development” and “Market Development” strategies.
6. Among the main functions of marketing in a company is identifying consumer needs and satisfying their requests.
7. Based on the results of the product-market matrix, the result can be a choice of the optimal strategy for the development of products and markets.
8. The technology for developing a new product includes the following stages: generating ideas, selecting ideas, testing and launching the product on the market.
9. The criteria for segmenting legal entities include the industry of activity and the size of the company.
10. The marketing concept of “Product Improvement” is that the main efforts are focused on improving the quality of the product.
11. The strategy of a functional specialist is the use of his professional knowledge and skills to achieve the company's goals.
12. The positioning formula includes identifying the target audience, competitors and the unique advantage of the product.
13. In a company's media plan, a company usually outlines the media channels used and the budget for each of them.
14. Marketing research that is conducted outside the company can be classified as off-site research.
15. Strategic planning requires an analysis of the company's external and internal environment.
16. Primary sources of information include consumer surveys and expert product assessments.
17. Secondary sources of information include statistics, published studies, and company reports.
18. Work on marketing research begins with determining the purpose of the research and choosing methods for collecting and analyzing data.
19. A concentration strategy is when a company focuses on one market and one product or service.
20. Market segmentation methods can be divided into demographic, geographic, psychographic and behavioral.
21. The marketing mix consists of four elements: product, price, promotion and place.
22. The pricing strategy can use methods such as price discrimination, price differentiation and bundle offering.
23. In B2B (business-to-business) marketing, important aspects are building long-term relationships with partners and taking into account the peculiarities of decision-making in organizations.
24. In B2C (business-to-consumer) marketing, important aspects include understanding consumer needs and wants, creating an emotional connection with the brand, and using mass media channels to promote products.
25. In B2G (business-to-government) marketing, important aspects are taking into account legal requirements and government procurement rules, as well as establishing long-term partnerships with government agencies.
26. In services marketing, important aspects are the creation of a positive customer service experience, taking into account the specifics of production and service provision, as well as the use of marketing communications to promote services.
27. One of the methods of promoting goods is personalization, which allows you to adapt offers to the needs and preferences of each specific consumer.
28. In marketing, there are various methods of promotion such as advertising, PR, direct marketing, sales and trade marketing.
29. In marketing, there are different types of advertising such as television, radio, print, online and outdoor advertising.
30. PR (from the English public relations) includes working with the public and creating a positive image of the company in the eyes of consumers and society as a whole.
31. Direct marketing involves the use of personal communications with consumers, such as direct mail, email, SMS and telephone calls.
32. Sales is the process of selling goods or services, which includes finding potential customers, contacting them, selling the product or service, and after-sales service.
33. Trade marketing includes working with partners and distributors, optimizing the operation of retail outlets and creating a positive experience

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Product "Marketing Synergy test + all answers MFPU

This product is a set of questions and answers for the marketing test "Synergy Test", which contains 70 questions with answers. The test result is assessed on a 100-point scale, with the results of an excellent test being 90-100 points. The set includes answers to questions such as defining marketing concepts, strategies using the I. Ansoff matrix, marketing functions in a company, market segmentation methods, marketing mix and pricing strategies. The set also contains information about important aspects of marketing in different directions: B2B, B2C and B2G, marketing of services and methods of promoting goods. The test and its answers are intended for those who are interested in marketing and want to test their knowledge in this area.

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